If you can dig deep enough, you would realize that there are legendary stories behind the development of every prestigious brand name. Armani fashion house is a brand name in the fashion industry that pulls a lot of weight. You need to hear the comments of people and the clique of clients that rely on the services of Armani to understand this better. There are many fashion houses and brand names in the world today.
At the top echelon, Armani ranks among the very best the world over. The Armani fashion house boasts of several endeavors like dresses, jewelries, perfumes, interior decoration and so on. The story of Armani fashion house however began only with dresses for both young and old of the two sexes. After gaining momentum and the attention of the populace, it got to a point fashion conscious people would not consider their fashion sense complete without Armani dresses in their wardrobes.
The brain behind the fashion house, Giorgio Armani, was born in 1934 into a humble homestead in Piacenza near Milan. Without a prior training in fashion designing but with his passion and talent as the only propelling forces, Armani began designing menswear for Nino Cerruti in 1964. With further motivation from friends, Armani became a freelance fashion designer and a consultant in 1970.
At the beginning, gains only came in trickles but a few years later, awareness for the name Armani was realized. At the Sala Bianca fashion show in Florence in the year 1973-74, Armani brought a greater reckoning to the use of leather in our everyday fabric when he introduced bomber jackets. Armani dresses soon became a singsong for everyone who loves fashion and trends.
One way Armani was able to capture his audience and meet up with the ever increasing demand of his clientele was through his penchant desire to use different materials in unusual combinations and contexts. This attitude charted a defining characteristic for this fashion icon. The real revolution that almost turned into a craze frenzy began in the 1975 with the formal launching of Armani fashion house.
With it came different types of blazers and unconstructed and unlined men’s jackets and those types that offered sensual clues of the body that lay hidden under the fabric. The Armani dresses in the early 1960s include stuffy suits that held men straitjacketed as well as designs for the sartorial abandon belonging to the hippie generation.
With so much of the secrets of the trends in latest designs and taste unraveled, there was an instant success recorded for all the different types dresses and rumpled jackets introduced into the market. A new breed of tailoring was then born from which others took cue and training. At the beginning, it appeared the plans Armani had for his clientele was one-sided. There was apparently no reckoning given to the women folk.
About three months later, Armani fashion house came up with an unstructured jacket for women. The jacket was made with the traditional menswear fabrics which made it bear a masculine authority but was still simple and soft to allow for a feminine charm needed for a female wearer. Soon a rich collection of emancipator of women’s fashion like flower-child skirts, Armani joined Paul Poiret, Coco Chanel and classic French tailleurs was made.
There was this thinking that Armani dresses were exclusively for the rich and successful. This may not be necessarily correct but it was apparent that all successful and rich folks wanted a distinctively appearances for themselves which was well created by Armani fashion house. This was well pronounced in the 1980s with the”power suit” exclusively tailored for men and women that symbolized a period of international economic boom.
With the rave for Armani dresses, Armani became the very first fashion designer to make an appearance on the cover of the Time magazine after the appearance of Christian Dior in the 1940s which was one of the things that propelled Armani dresses to the status of a global brand.In the high end fashion elegance today, Giorgio Armani and his different sub-brands are the last words.
With so much display of sophistication and elegant simplicity, Armani dresses are as high in price as the fashion sense they create. To beat this, there are so many imitations in the market that are trying hard to cut for themselves a piece of the cake Armani had baked. If you would want nothing but the original and authentic Armani dresses, you will have to take care to avoid the cheap imitations that abound in the market.